I do however see why others might be drawn to use AI instead. I personally like going into the store and seeing how certain formulas feel on my face and hearing advice from people who work there. Sephora is known for having great customer service and a welcoming store environment. I am still quite unsure how this will pan out. Seeing as though the company is trying to enter a new area of business such as AI is very compelling. I find this post extremely interesting! As someone who is deep into the world of makeup and a frequent Sephora customer, this post is right up my alley. It’s about time we have more augmented reality innovations come about in the world. I think this is a great idea that other companies should implement now. It is very hard for a brand or company to nail a new technological tool with no glitches or malfunctions. On the other hand, I feel like Sephora can also run into a lot of complaints from these consumers if the tool is not working correctly. With Sephoras new innovation, this can save a lot of hassle and stress for consumers. Then when I receive the item in the mail, I usually am disappointed in how it comes. There are so many shade variations and even different companies that sell similar products. When I order products online, I know that I get frustrated when I don’t know my specific shade of an item and I have to guess. For one, I know that I experience this first-hand. With the world advancing in lightning speed with the growth in technology, I think this step is huge for the cosmetic industry. I think that Sephoras idea of using AI to allow customers to try on products is a phenomenal idea. With combining the two, great ideas can prosper. Two of some of my favorite things are makeup and technology. This entry was posted in AI and tagged AI, augmented reality by ezl5320. More and more companies provide services that allow their customers to put themselves virtually in an in-store shopping experience. This technology also goes beyond makeup, like clothes, shoes, and cars. Now consumers do not have to go into a physical store to find the best shade of whatever product they are shopping for. These advances allow customers a better experience when shopping from home. Based on that match, it links users to a similar lip, cheek, or eye products at Sephora that they can then virtually try on and purchase in the app (Koltun 2017). Sephora’s app also includes a color match tool that scans an image and estimates the shade of any product in a photo. ModiFace developed technology that uses a smartphone’s camera to map the shape of each user’s unique facial features (Koltun 2017). Sephora uses augmented reality (AR)-based features by digitally overlaying Sephora products on a selfie. Although this is not a new concept, as it was released in 2017 and adopted by competitors like Ulta Beauty, the technology is still impressive. Sephora uses AI technology to color match and allow customers to “try on” products from their phones.
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